In.Print  
   
   
   

From time to time, I have been lucky enough to get my ramblings published in one respected journal or another. The quality of these varies - usually they are on topics which I have been asked to write about, which makes the writing a little stilted and forced. Sometimes, as with my article on music and the Internet (in my opinion the best thing I have written), I get free rein and can write something half-decent as a result.

Anyway, in reverse chronological order, here they are...

 
 
   
   
   
  My.Articles  
   
   
   
 
Review of iCon - Steve Jobs, The Greatest Second Act in the History of Business by Jeffrey S. Young and William L. Simon
February 2004
Brand Republic
A review of this controversial (and not very good) unauthorised biography of Steve Jobs.
Review of Margeting - Inventing a Different Marketing Language by André Platteel
February 2004
Brand Republic
A review of a book proposing a new approach to marketing. This review was reprinted in Media Asia magazine.
From Pheasant to Faeces
March 2003
FAD
An attempt at poeticising the human digestive system - not, unfortunately, a succesful attempt, in my opinion, but it does contain a few brief lines of Burroughsian beauty-caked-in-shit.
Ye Olde Recipes
March 2003
FAD
Not genuinely my own work, I actually selected and edited these slightly from recipes anthologised by King Richard III's master cooks in around 1390, originally published in the Forme of Cury.
Food Shorts
October 2002
FAD
Almost but not quite recipes - a few of my favourite foods. I'm very pleased with this piece, although slightly worried that friends have told me it makes me sound like Jamie Oliver.
Recipe for a Magazine
October 2002
FAD
A humorous set of ingredients and method that roughly chart my experiences in launching a new magazine.
Review of The Internet Weather, Balancing Continuous Change and Constant Truths
May 2002
Brand Republic
A review of a book detailing the unchanging verities which businesses need to focus on to survive the Internet age (sounds like wank but it's a bloody good book).
Smart threads - What's with all this intelligent textile malarkey anyway?
April 2002
FAD
An article providing a primer on the group of fabrics loosely grouped under the heading "intelligent textiles".
Entropy8Zuper! - I don't know about online art, but I know what I like
April 2002
FAD
A brief introduction to the work of Michäel Samyn and Aureia Harvey, for FAD magazine (Fashion, Art, Design).
Crouching Bitches Fashion-Wresting
April 2002
FAD
A live report on a fashion-wrestling event, part of London Fashion Week and organised by Crouching Bitches. The bare bones for this article were written by FAD co-publisher Mark Westall, and I filled in some details and "styled" it, the idea being that it came across in a sort of semi-SMS semi-drunk semi-rambling style that very much suited what we felt that night.
Review of The Murdoch Mission, The Digital Transformation of a Media Empire
February 2002
Brand Republic
A review of a book detailing the recent exploits of Rupert Murdoch and his associates.
Review of branding@thedigitalage - 12 visions
January 2002
Brand Republic
A book review again. Not a very good book but... I did my duty, and read it through to the end. Somehow it's more fun reviewing something you don't like.
Review of 4-D Branding - Cracking the corporate code of the network economy
October 2001
Brand Republic
Another book review - I thoroughly enjoyed reading this book, but somehow I wasn't so happy with what I wrote. Still, I'm glad I was sent the book, because I've used it extensively in my own branding work since reading it.
Review of Irresistible Forces - The business legacy of Napster & the growth of the Underground Internet
September 2001
Brand Republic
Basically what it says - a review of a book about Napster and file sharing. Not, in my opinion, the best thing I've ever written, but Trevor Merriden, author of the book in question, thought that is was a fair review, and that's praise enough.
Interactive TV - it's the creative, stupid
July 2001
Campaign
Originally intended as an article for an online creative magazine, this ended up (somehow) being published as a letter to Campaign. Oh well. Generated a fair number of replies in support of my premise, which is essentially that creating a great iTV ad shouldn't be too different from creating a great TV ad, in as much as the initial idea is what's important.
Does music have a future?
26th April 2001
Marketing
Published in Marketing's bizarrely-titled "Web Words" section, under the even more bizarre heading "Whither the music industry now that we have the web?" (bizarre because firstly the article was about music in general rather than the music industry specifically, and secondly because it didn't mention the web, but instead referred to the various forms of file-sharing over the Internet). The gist is that people love music, music is currently being strangled by the money-hungry music industry, and file sharing, contrary to music industry hype, represents a huge opportunity for musicians.
And the winner is... mobile phones or handheld computers?
15th March 2001
Marketing
Again appearing in Marketing's Web Words, and again bizarrely titled "Do phones or PCs represent the better net access route" (the article did not even mention PCs, and was broadly more about mobile data and voice than about net access). This article discusses whether future generations will use the descendants of today's mobile phones or today's PDAs to satisfy their needs for mobile information and communication.
As brands become more responsive to their customers, will this mean that they become boring?
January 2001
New Media Age
A comment piece for New Media Age, this article challenged the idea that the consumer-responsive brand is the pinnacle of commercial achievement, and suggested that perhaps our lives would be more interesting if brands were occasionally willing to dictate terms a little more often.
Me and my mobile
August 2000
Campaign
Unlike the other articles, this one didn't appear under my name (I ghost-wrote it for Mark, who supplied the bottom-line for this and several other other articles where I felt I had no point of view of my own). It talks about how mobile phones are sexier, more exciting and more consumer-focussed than computers or other consumer electronic devices.
Kids' Websites
Spring 2000
Kidscope
Website reviews for Kidscope magazine, a publication about marketing to kids (yeuch!) Bored as I was with churning out standard reviews, and as I was supposed to be talking about kids online habits, I got my then 4-year-old daughter to write the review with me. We checked out a few TV stations' kids web offerings, but once we hit the BBC's website we could go no further, as we were enjoying ourselves too much.
Private Surf
February 2000
Campaign
My second appearance in Private Surf - a regular column in Campaign magazine, where a leading light of the new media industry (that's me in this case) gets to review a small selection of websites. And that's it.
Private Surf
August 1999
Campaign
My first appearance in Private Surf - a regular column in Campaign magazine, where a leading light of the new media industry (that's me in this case) gets to review a small selection of websites. And that's it.
ADSI for the Uninitiated (links off-site)
2nd November 1999
4guysfromrolla.com
An online-only article. I had been receiving 4guysfromrolla's Web Daily (now web weekly) ASP tips, and was very impressed by their enthusiasm and the number of things I'd managed to learn from them in a short space of time. So when I did a bit of learning off my own back, I decided to repay them by writing this article on my findings. It explains how to use ADSI (Active Directory Services Interface) to manage your IIS web-server. Unfortunately I've never researched this subject much beyond what appears in this article, and now that Active Directory is a lot more popular I receive all sorts of bizarre email requests, to which my answer remains "I dunno".
Squeezing your website through the eye of a needle - how to save space and still look good
July 1996
.net
My first ever article, and sadly the only one in print on a technical subject, here I discuss image optimization and other techniques for keeping file sizes to a minimum (an even more important topic in 1986, the era of 28.8 baud modems and ISP accounts with 500k free web-space, than it is today)