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Private Surf, August 1999
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EMI/Chrysalis http://www.emichrysalis.co.uk/
A client recently asked me which websites I find
useful. I can think of plenty that I like looking at, but the ones
that actually serve a purpose I could count on the fingers of one
hand - a reminder that building a website is not the solution to all
of the world's unanswered questions. Something to bear in mind as we
surf through the latest collection of cyberspace-wasters.
Best designed site this month is EMI/Chrysalis - a tasteful
(honest) combination of those geometric-pattern colouring books and
MFI fake-wood finish. I was surprised to be greeted by a photo of
the former Cardiacs guitarist (and fellow Richmond College
attendee), Bic Hayes, on the home page, but a little disappointed
when the linked news article on his band Dark Star was "not found"
(to be fair, all of the sites reviewed here except for J&B
Scotch suffered from occasional broken links).
Within the site were pages for all of the label's artists,
usually linking to official and unofficial websites. Most of the
official websites were created some time ago - Kraftwerk's site, for
example, has been around almost as long as the web. So in effect,
the EMI/Chrysalis site acts as a portal, aggregating content from
all of its artists. But the question remains - who is it for? Fans
will most likely enter an artist's site directly from a search
engine or a broader music portal. That leaves this site for the
weirdos whose music collection spans Cliff Richard, Chumbawamba and
Iron Maiden. Also lacking: links to international EMI sites, and
anything on MP3 music downloads.
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 emi/chrysalis Client EMI/ Chrysalis
UK Brief Create an up-to-the-minute information service that allows
fast routing to individually branded artist/band sites Created by
Lateral and the OTHER medium Design Address www.emichrysalis.co.uk
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JB
Scotch http://www.jbscotch.com/
Wasted effort of the month goes to J&B
Scotch. A lovely site, beautiful graphics and multimedia (except the
constant irritating sound-loops), but why? I won't rehash the debate
over brands on the web, but it's tempting. Even if there were a
compelling reason for me to use this site (no, whisky history isn't
my glass of absinthe), the pages took so long to download, even over
ISDN, that I'd be unlikely to stick around. Mind you, I did enjoy
the exclusivity of visiting a website that's barred to people who
are below legal drinking age or (heaven forbid) French.
Redeeming factor: table football - so true to life that my 6-0
victory was entirely due to the computer opponent's skill at scoring
own goals.
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 J&B rare Scotch Client J&B Scotch
Brief Develop a lifestyle image that communicates the vibrancy of the
J&B Rare brand through outstanding interactive features Created by
Paul Magee and Toby Freeman Address www.jbscotch.com
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Stewart
Grand Prix http://www.stewart-ford.com/
Interesting fact of the month comes from
Stewart-Ford - did you know that "a modern Grand Prix car can
theoretically drive along the ceiling at approximately 100 miles per
hour"? Theoretically? Approximately? Go on then, prove it. In fact,
it would make the races a lot more interesting. Again I'm left
wondering whether anyone visits these sites when they're not
reviewing them for Campaign or F1 magazine. Unnecessary annoyance:
très-1997 home page and unnecessary Flash intro. Otherwise the site
was good, if unexceptional, design-wise.
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 stewart grand prix Client Stewart Grand
Prix Brief Initiate a springboard for future one-to-one relationship
marketing initiatives, including delivering inside track team news
directly to the fans Created by Global Beach Address
www.stewart-ford.com
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Voyager
Magazine http://www.voyagermag.com/
"Why-oh-why" of the month is reserved for Voyager
Magazine. You know how irritating it is when you're on a plane and
haven't taken enough or any reading material with you - the only
option is to put up with the mind-numbing platitudes of the
in-flight magazine. Well, now aviophobics can experience the levels
of tedium previously reserved for frequent-flyers by browsing
British Midland's in-flight magazine on the web. Assess potential
destinations from your desktop ("In the heart of England, Brimingham
(sic) is a major player in the tourist industry"), even subscribe to
the magazine so you'll never have to fly again. I could go on, but
to do so would be cruel.
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 Voyager magazine Client British Midland
Brief The first standalone online inflight magazine published to raise
awareness of British Midland, providing an opportunity to cross-sell
advertising Created by Mediamark Publishing and MCBi Address
www.voyagermag.com
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The
Army http://www.army.mod.uk/
Site with a purpose goes to The Army. "Welcome to
the British Army" proclaims the home page somewhat sinisterly, but
once inside you are encouraged rather than press-ganged into signing
up. From a simple but effective - and award-winning - recruitment
tool set up in 1996, the site has grown to provide huge amounts of
information on all aspects of army life. And it works apparently -
the site now generates 20-30 per cent of all media career enquires.
Design could be a little more inspired, but at least it is intuitive
and fits in with the advertising.
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 British army Client British Army Brief
Create a clearly branded interactive environment for those with an
interest in the British Army, be they serving soldiers, family, friends or
opinion formers Created by CMi Address www.army.mod.co.uk
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© Dan Sumption, August 1999
return to in print, articles by Dan Sumption
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