The Priory
Show
http://www.theprioryshow.com/
I wanted to like The Priory website, I really
did. I would swim through oceans of vomit for Zoe Ball & Jamie
Theakston, but wading through illiterate copy such as "Every week,
we'll set you a new choice as to whether a celeb is a 'hero' or a
'zero' in your eyes", was just too much. The site's designers have
tried to create something new and different, but the result is a
mess - clumsy and hard to navigate. I tried to enter their
competition but was told that "We were unable to find the page you
were looking for. Try clicking the links below or visit the Virgin
Radio home page", which wasn't much help. I managed to unearth a
smattering of good-natured fun, but not half as much as I found
searching internet newsgroups for conversations about Zoe Ball.
According to a fan posting on alt.games.-half-life.tfclassic, she
has "nipples ya could dial a phone with" (sic).
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 the priory Client Ginger Online Brief
Echo The Priory Show in interactive context Created by Fernhart New
Media Address www.theprioryshow.com
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country
life http://www.countrylife./
Knowing what a nouveau country-gent I am,
Campaign sent me to review the revamped website of Country Life
- "unofficial guardian of the increasingly threatened country
lifestyle". I have to admit I know of no better place to bag oneself
a rural estate (no, sorry, I can't possibly go above five million...),
but the photos of these Gormenghast-sized stately piles were so
small that even an estate agent couldn't make them seem otherwise. I
felt like I was standing at the far end of the grounds holding my
binoculars back-to-front. If you've got the money, hire somebody to
do the leg-work for you and save yourself the eye-strain.
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 country life Client Country Life Brief
Retain Country Life style while being simple for visitors to
use Created in-house Address www.countrylife. co.uk
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Boots http://www.boots.co.uk/
The new, improved Boots site was cleanly designed
(hope you like pastels) and had the corniest reason for nabbing your
personal details yet encountered on the web: "because you're
unique". Boots has been online for a long time, and it has
obviously learned many lessons along the way. The site was well
thought out: the registration form included not just the usual name
and e-mail address, but items which will no doubt add to the power
of the Boots database such as your loyalty card number, children's
ages and the scheduled popping date for expectant mothers. It is one
of the few sites I have seen that allows you to "unregister" -
another sign of good planning. The online store doesn't carry the
entire range, and might not be the quickest way of finding a
toothbrush when you're caught without one, but was nonetheless
pretty comprehensive.
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boots Client Boots Brief Offer women
advice and features on health and beauty, including personalised
information Created in-house Address www.boots.co.uk
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Room
Service http://www.roomservice.co.uk/
Last time I was asked to write this column, I
said that I could count on the fingers of one hand the number of
websites that I found useful. Since then, I have been introduced to
a service that has greatly improved the quality of my life, so I
thought I'd better share it. You may already be aware of Room
Service, a company that will collect and deliver food from a number
of top restaurants straight to your door. What I didn't know was
that it has a website - and what a website. It's as ugly as the
back-end of a particularly ugly dog, but love is blind, so this
didn't bother me in the slightest. Simply click on your London area
and you'll be offered a selection of around 30 eateries. Click on
one (hmmm... what'll it be tonight, Blue Elephant or Chutney Mary's?)
and you get the full menu. Choose your dishes, stick in your
address, phone number and credit card details and hey presto! The
food appears around an hour later. There's even a box for
"additional items" you'd like the driver to pick up on the way (a
packet of king-sized Rizlas and some chocolate hobnobs please).
Sunday nights alone in the office will never be the same again.
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 room service Client n/s Brief Restaurant
food delivered to your door in the London area Created by n/s
Address www.roomservice.co.uk
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BullsEye
art http://www.bullseyeart.com/
Just to prove that a site can be truly wonderful
without being in the slightest bit useful, I'd like to introduce you
to my all-time favourite, Bullseye Art. Manic, silly, noisy,
beautiful and, not infrequently, sick. The Woodcutter reads like a
map of my mind. Words cannot possibly do it justice, only bizarre
sounds will suffice (I would try and transcribe them, but that might
discourage you from visiting the site). Go there, make friends with
Miss Muffy, The Woodcutter and the rest of the crew. And in the
words of the immortal Hooptie Goo and his fabulous Haikus:
"i'm ever so sad pa says my pony got shot and some day me
too."
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 BullsEye art Client n/s Brief
n/s Created In-house Address www.bullseyeart.com
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© Dan Sumption, February 2000
return to in print, articles by Dan Sumption
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